Conviva’s State of Streaming Content Discovery 2021
Today’s consumers have more options than ever before to watch video on myriad screens. With the ever-increasing popularity of social media and new streaming services launching, the world of streaming content consumption is increasingly fragmented. This complexity makes the discovery of new, quality streaming content a challenge for viewers, which is an even bigger challenge for content providers.
This report provides premium streaming publishers a roadmap for how to grow their streaming audience, leverage the power of social media to aid in content discovery, and tap into the $30 billion upside that exists in streaming advertising today—all while better engaging their viewers.