Low Latency, Ultra-Low Latency, And You

If you're streaming live, you're thinking about low latency. But how low do you need to go? There's no one-size-fits-all answer, but nearly every live stream - sports, esports, gaming, auctions, and more - can benefit from lower latency. What technical and business factors should you consider in order to get your latency where you need it to be? And what strategic decisions and technology choices can you make to get there?