How to Compete in an Overcrowded OTT Field

Ben Keen, Independent Analyst, UK.

As people stayed at home over the last few months, OTT video moved into the spotlight like never before. Global giants like Netflix and Amazon Prime Video, as well as local services, have reported skyrocketing usage, while new entrant Disney+ shook up the market with its launch in March. Are these viewing numbers sustainable, or will we see an increase in subscriber churn as countries return to business as usual and consumers come to grips with the fact that, while their choices are endless, their pocketbooks aren't bottomless? And, with the growing number of OTT services available, how can smaller, niche services win customers and compete against the more established incumbents? Industry analyst Ben Keen talks about the state of the market and assesses how to plan for the future in a way that optimises workflows and maximises monetisation potential.