Sport streaming in Europe has entered a new phase. The question is no longer whether live sport can be delivered online at scale. That problem has largely been solved. What now defines the market is something deeper, more structural, and more emotional. The real challenge is how sport streaming becomes sustainable, differentiated, and emotionally resonant in a landscape that is more fragmented, competitive, and complex than at any point in its history.
Matt Stagg //
30 Mar 2026
In 2025, shoppable live content began to come of age in Europe. Having already achieved massive success in Asia over the last few years, the concept had struggled to gain a foothold in Europe as a viable option for retailers and brands. This changed in 2025, as major platforms and brands began to put significant resources behind the shoppable live concept.
Jake Ward //
30 Mar 2026
In last year's The State of Media & Entertainment Streaming, I wrote about the likelihood of studios and platforms with fewer subscribers than the big three (Amazon Prime Video, Netflix, and Disney) having to collaborate or merge to reduce the costs of content creation and acquisition while growing their userbases in 2025. As predicted last year, some of this movement has begun to happen, but not necessarily with the smaller players.
Jake Ward //
30 Mar 2026
How are streaming content companies doing? Publishers, creators, and aggregators have traditionally made the majority of their revenue on subscriptions, so why does everyone want to talk about advertising? Ad-supported content is more affordable. Because most streaming consumers have maxed out their subscriptions, leaving the SVOD market saturated, advertising is more likely to be the dominant incremental revenue driver for streaming over the next several years, based on how media companies are talking about themselves and guiding investors.
Nadine Krefetz //
30 Mar 2026
HESP Alliance's Pieter-Jan Speelmans compares HESP and webRTC, evaluating latency, scalability, device support, network resilience, content protection, viewer quality of experience, timed metadata support, and backwards compatibility.
Pieter-Jan Speelmans //
27 Nov 2023
An interview with Bedrock CEO Jonas Engwall. With more than 20 years' experience in the media and technology industry, and a professional career spanning almost a dozen countries, Jonas brings extensive expertise and a proven trackrecord for leading business growth and international expansion.
Streaming Media Editorial Staff //
04 Sep 2023
An interview with Pieter-Jan Speelmans, Technical Working Group Chair of HESP Alliance. Over the past three years, he has been working actively to reduce the complexity in video pipelines and improve the viewer Quality of Experience (QoE) from perspectives beyond the video player with the High Efficiency Streaming Protocol, a highly scalable ultra-low latency streaming protocol for the next generation of streaming services.
Streaming Media Editorial Staff //
04 Sep 2023
Demands for interactive streaming - streaming with ultra-low latency to enable smooth interaction - is at an all-time high. This is because with communication across industries we aim to engage audiences, often worldwide and at any given time. While traditional use cases like live auctions, games and bets hold a stronger position than ever, various new scenarios made it to the forefront position when it comes to bidirectional streaming: Townhall meetings with vivid discussions, polls, microbetting and even engaging concerts can happen online or in hybrid format.
Streaming Media Editorial Staff //
04 Sep 2023