Articles for Lindsay Van Kirk

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Biographical Information

Lindsay Van Kirk

SVP of Product, Operative

Articles for Lindsay Van Kirk

Navigating the New Media Revenue Frontier: Unifying Strategies for Success

14 Nov 2023

This article by Lindsay Van Kirk of Operative spotlights recent developments in revenue management technology, and how cloud-native and modular approaches are enabling media brands to unify their existing systems and deliver faster ROI. Kirk offers practical insights and advice for media professionals navigating this dynamic landscape.