Articles for Edward Wale

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Edward Wale

VP Europe, LG Ad Solutions

Articles for Edward Wale

Linear vs. CTV: Finding the Win-Win for Marketers

13 Jul 2023

While the death of linear TV has been announced many times over the years, a large portion of viewing audiences are still watching linear programming. Edward Wale of LG Ad Solutions discusses why marketers should look at creating campaigns that incorporate both to expand their reach and maximise spending.