Articles for Kyle Roberts

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Kyle Roberts

CEO, AdImpact

Articles for Kyle Roberts

Advertisers Servicing Specific Geographic Locales are Wasting Their Ad Spend on DMA-Level Impressions

02 May 2023

CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.