Biographical Information
Chris White
SVP & Chief Product Officer, Endeavor Streaming
Chris White is SVP & Chief Product Officer at
Endeavor Streaming, where he oversees product management and design.Prior to Endeavor Streaming, Chris held leadership roles at Xandr and FreeWheel, where he worked with major TV and digital publishers to build the advertising infrastructure for streaming video.
Articles for Chris White
How to Sustain Streaming Viewership Growth
01 Nov 2022
As cord cutters continue to migrate to subscription video on demand (SVOD) platforms to watch their favorite content, media companies are faced with a pivotal opportunity to drive business growth. To maintain their edge over traditional cable, content owners will need to carefully examine why cable has persisted for this long, where streaming offers value, and where SVOD platforms can continue to optimize to drive sustained viewer engagement.