Biographical Information
Scott Halpert
Senior Vice President, Products and Partnerships, Penthera
Scott Halpert is a tech executive with deep business development, strategy, and product experience. His career includes senior roles in start-ups and mid-size companies in the media, mobile, and ad tech software sectors. Scott has been responsible for launching new products and developing new business lines for companie such as IPONWEB, Velti, CMGi and others that have resulted in millions of dollars of revenue. His experience spans publishing, digital media, advertising technology, OTT, and CTV. As Vice President, Products and Partnerships at Penthera, Scott is responsible for the ideation, development, and commercialization of Penthera’s advertising products and heads up the company’s strategic partner initiative.
Articles for Scott Halpert
Increasing Liquidity for Streaming VOD Inventory
06 Dec 2022
When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.