Articles for Tom Williams
Children’s OTT: Standing Out in a Congested Market
OTT services targeting kids need to keep four things in mind: content, convenience, user experience, and safety.
Changing the Game: Will OTT Smash the Sports Content Arena?
Traditional broadcasters are challenged by upstart online platforms that are doing a better job serving connected consumers. The trick is to join with OTT, but do so in a way that enhances—not overwhelms—the experience.
What Broadcasters Can Learn From Netflix
Netflix may still rule the over-the-top world, but broadcasters can succeed with their own VOD services by both learning from Netflix and playing to their own strengths.