Biographical Information
Paul Davies
Head of Marketing and Partnerships, Yospace
Paul Davies is Head of Marketing and Partnerships at Yospace, a specialist in Dynamic Ad Insertion technology. Having worked in the field of OTT video for a decade, he is well placed to discuss the ongoing evolution of online broadcasting and monetisation. He is a frequent contributor to broadcast media.
Articles for Paul Davies
World Cup: Argentina v Egypt—the reigning champion’s comeback and added-time gift for advertising
14 Jul 2026
Yospace is collecting streaming and advertising data from 14 OTT rights-holders worldwide throughout the tournament, showing how in-match events shape streaming audiences and advertising opportunities. In this article, we're analysing Argentina's 3-2 win against Egypt, with a stunning comeback perhaps only the reigning champions could secure.
5 best practices to unlock the full value of streaming with dynamic ad insertion
19 Aug 2025
DAI is where broadcasters should be looking for maximising revenue, but doing it well means more than just stitching ads. Its true power lies in how effectively it can scale across platforms, adapt to all devices, and maintain high-quality ad delivery under pressure. Here are five essential strategies to help streaming providers extract the most value from DAI.
Ad Personalisation is a Relationship, Not a One-Night Stand
27 May 2016
As live streaming grows, providers and advertisers need to work together to offer viewers experiences that gain their trust and offer them a long-term, personal experience