Biographical Information

Henriette S. Sæther

Marketing Director, Sixty

Henriette S. Sæther is the Marketing Director at Sixty, a global targeting design and development agency creating the future of television.

Henriette started to explore the online video space over a decade ago when working with production, development and publishing of online video for sports events and festivals in Norway. Henriette has hands-on experience from behind the camera, she has felt the pressure in the editing room, and she has followed the production all from capture to distribution.

In 2012 Henriette turned to marketing, working with Vimond Media Solutions, and has since then aimed to follow the rapid changes in the Online Video Market. In 2014 she moved from the technology side of OTT to work with designers and developers in Sixty, a company focusing primarily on the design and user experiences of tv of tomorrow.

Articles for Henriette S. Sæther

Is It Time to Rethink, Revitalize, or Redesign Your OTT Offering?

It's not just content and infrastructure that determines the success of an OTT service. The user interface—the "wrapping"—is just as important as what's inside the package.