Articles for Phil Haggar
Connected TV World Summit Highlights an Industry in Transition
Intensified competition also brings with it increased confusion for viewers, and content curation becomes more important for OTT services to find success.
Connected TV World Summit Highlights Industry in Flux
Behind the hype about Ultra HD and the connected home were solid discussions about the challenges of audience measurement, branding, and overcoming viewer confusion
Making Sense of Online Video Advertising
With a mix of video formats, delivery platforms, and ad types, online video advertising is anything but simple. Learn where the industry is now and where it's going in the near future.