Biographical Information

Articles for Nikki Perugini

Personalisation is a continuous capability

Many still treat personalisation as a problem that can be fixed once and for all by deploying an AI recommendation engine. There's a tendency to think that once a personalisation model has been implemented, the personalisation requirement is met, and the model can be left alone to run. When actually, what services need to understand is that personalisation is an ongoing capability, not a one-off problem to be solved.