Articles for Paul Harrison

This website uses cookies to improve your user experience. By clicking the checkbox on the right and continuing to use this site you consent to the use of cookies on your device, as described in our cookie policy. Parts of this website may not work as expected without cookies. To find out more about cookies, including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

Heading to IBC in September? Download Streaming Media's curated guide to the MUST-SEES.

We'll see you there!

Biographical Information

Paul Harrison

Co-Founder, President, and CTO, Adgentek

Paul Harrison is Co-Founder, President, and CTO, Adgentek.

Articles for Paul Harrison

RTB wasn't built for CTV. Agents can be.

15 Sep 2026

RTB deserves credit for fundamentally changing digital advertising. But technologies have design centers, and RTB's design center was display advertising. The industry's challenge now is to recognize that newer channels, especially CTV, require a different architecture for planning, orchestration, and optimisation.