Articles for Arun Santhanam

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Biographical Information

Arun Santhanam

EVP, Business Unit Head for Telco, Media & Entertainment at Capgemini

Arun Santhanam is EVP, Business Unit Head for Telco, Media & Entertainment at Capgemini.

Articles for Arun Santhanam

Reinventing media: AI across the value chain

01 Sep 2026

To achieve a true competitive edge, companies need to modernise their AI workflows to unify three critical business areas that have historically operated in silos: ad sales, content creation, and customer experience.