Biographical Information

Articles for Lionel Oisel

Enhancing the fan experience: how interactivity became the locomotive of sports streaming

The latest research illustrates that interactivity is no longer optional or experimental, but a primary driver of audience growth, retention, and monetisation. As a result, it is reshaping how sports are produced, distributed, and consumed.

Changing the game: female viewers, Gen Z audiences, and the new sport era

Two key audiences driving sport's shift in the media landscape are female viewers and Gen Z fans. Their preferences for flexibility, mobile access and digital-first experiences are forcing broadcasters, leagues, and streaming platforms to rethink not only content strategies, but also the technology that underpins live sport delivery. Understanding how these audiences watch sport, the challenges they encounter, and what they expect is now essential to the future growth of sport media.