Articles for Rob Aitken

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Biographical Information

Rob Aitken

Media & Entertainment Industry Lead, Americas, Accenture

Rob Aitken is Media & Entertainment Industry Lead, Americas at Accenture, where he advises media companies on growth, business model transformation and the evolving role of technology in entertainment. He has more than 30 years of experience across media, advertising, analytics and business strategy, with prior leadership roles at Boston Consulting Group, Monitor Deloitte and The Associated Press.

Articles for Rob Aitken

How streaming companies can win the return visit

27 Jul 2026

As audiences move fluidly across streaming video, gaming, music, social platforms, and live experiences, growth will depend on experiences that are easier to access, more relevant and built to adapt.