Biographical Information
Keith Bedford
GM EMEA, Wurl
Keith Bedfordd is GM EMEA, Wurl.
Articles for Keith Bedford
What the FIFA World Cup tells us about reaching sport audiences today
09 Jun 2026
The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.
What the FIFA World Cup tells us about reaching sports audiences today
02 Jun 2026
The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.