Articles for José Somolinos

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Biographical Information

José Somolinos

Solutions Strategist & XR Lead, Accedo

José Somolinos is Solutions Strategist & XR Lead, Accedo

Articles for José Somolinos

Strategizing XR for Video

18 May 2026

Now that technology giants Google, Samsung, Meta, Apple and Qualcomm have all thrown their hats in the XR ring, media companies are starting to consider how and when they should leverage XR. This means it's time for video providers to look much more seriously at developing an XR strategy.