Articles for Kevin Janzen

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Biographical Information

Kevin Janzen

CEO of Gaming and EdTech AI Studio, Globant

Kevin Janzen is CEO of Gaming and EdTech AI Studio, Globant.

Articles for Kevin Janzen

Why the World Cup Exposes Sport Streaming's Biggest Engagement Gap

16 Apr 2026

Gaming is built as an always-on system designed to maximise session frequency, retention, and lifetime engagement. Live sport, on the other hand, is still optimised for scheduled viewing windows where engagement peaks during the match and drops off immediately once it's over. For streaming product leaders and sport media executives responsible for retention and average revenue per user (ARPU), the opportunity isn't to change the live event. It's to capture the audience before and after it.