Biographical Information
Kristina Asafeva
Digital marketing strategist
Kristina Asafeva is a digital marketing strategist based in the UK.
Articles for Kristina Asafeva
The Subscriber Retention Funnel: Turning One-Time Viewers into Loyal Audiences
03 Apr 2026
The streaming market has entered a new phase that comes with new challenges. The average US household now holds 3.8 subscriptions and is actively looking to simplify. Platforms that will win the next decade are not those with the largest catalogues, but those that focus on subscribers to make their platform feel indispensable.