Articles for Damian McKenna

This website uses cookies to improve your user experience. By clicking the checkbox on the right and continuing to use this site you consent to the use of cookies on your device, as described in our cookie policy. Parts of this website may not work as expected without cookies. To find out more about cookies, including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

U.S. Site
Streaming Media Connect
Streaming Media 2025
Sourcebook

Grab your spot! Streaming Media's Sourcebook, the go-to print and online guide for streamers in 2026. You in?

Biographical Information

Damian McKenna

Co-Founder, Emodo

Damian McKenna is Co-Founder at Emodo.

Articles for Damian McKenna

Pause Before You Chase the Next CTV Ad Format

10 Feb 2026

CTV has always been driven by novelty, but let's not get too far ahead of ourselves. We haven't come close to exhausting the performance potential of pause ads.