Biographical Information

Articles for Chris Pulis

Streaming, Hybrid Delivery, and the Reinvention of Broadcast Infrastructure

Today's audiences expect flexibility, immediate access, and personalised experiences. They move fluidly between devices and platforms, and they are less concerned with how content reaches them than with how easily it fits into their daily routines. For broadcasters and content providers, this creates both an opportunity and a significant challenge. The industry must transition from rigid, tower-based workflows to agile, IP-native systems that accommodate evolving behaviours without compromising reliability or quality.