Biographical Information
Lucy Sutphin
Lucy Sutphin, Senior Director, Product Marketing at Kargo
Lucy Sutphin is
Lucy Sutphin, Senior Director, Product Marketing at Kargo.
Articles for Lucy Sutphin
Viewer-initiated ads emerge as a new category on CTV
11 Aug 2026
The strongest CTV opportunities are increasingly tied to viewer behaviour. Buying around a show or a daypart still matters, but it is no longer the whole strategy. Since streaming behaviour is viewer-controlled by nature, the ad model needs to evolve to match it, especially as Gen Z ages into prime spending years. Pause ads are an early, useful step in that direction.
Beyond the Ad Pod: Where CTV Advertising Will Go in 2026
28 Jan 2026
As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean advertisers should be thinking about 2026 as a time to reinvent the way they reach audiences.