Articles for Lucy Sutphin

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Biographical Information

Lucy Sutphin

Lucy Sutphin, Senior Director, Product Marketing at Kargo

Lucy Sutphin is Lucy Sutphin, Senior Director, Product Marketing at Kargo.

Articles for Lucy Sutphin

Beyond the Ad Pod: Where CTV Advertising Will Go in 2026

28 Jan 2026

As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean advertisers should be thinking about 2026 as a time to reinvent the way they reach audiences.