Biographical Information
Kelly Hayes
Head of Agency Growth, Adswerve
As Head of Agency Growth at
Adswerve, Kelly Hayes focuses on helping agency partners win. With a career spanning over a decade, she is responsible for driving revenue growth and retention while fostering deep-rooted relationships with senior stakeholders across the agency landscape. In addition to curating premium inventory with publishers and supply-side platforms, she ensures her agency partners have a distinct competitive edge.
Kelly’s career is defined by her ability to turn complex challenges into commercial successes. During her tenure at Outbrain (now Teads), she was instrumental in architecting incentive-based agreements for agency partners and high-growth DTC brands. A collaborative leader known for her "get-it-done" mentality, Kelly is recognized for her ability to scale partnerships through innovative thinking and impactful storytelling.
Articles for Kelly Hayes
How to build a live sports media plan around the full fan experience
11 Nov 2026
Premium in-game inventory for tentpole events — moments with high simultaneous viewership numbers — often sells out months in advance through upfront relationships, leaving little room for newer advertisers. As a result, many mid-market brands skip the events in their media plans. This approach offers a path to a live sports presence without committing a large share of the annual budget to a single buy. Here's how to build a plan that works across live and shoulder content and prove its value.