Articles for Alena Morris

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Biographical Information

Alena Morris

VP Product Marketing, Kargo

Alena Morris is VP Product Marketing at Kargo.

Articles for Alena Morris

Three Things Brands Need for CTV to Flourish in 2026

11 Nov 2025

As an industry we honestly don't know where CTV creative could go. We could end up with live streaming ads overlaying reality TV that involve the audience in real time, and match advertising with viewer preferences. There could be ads that open up a store so audiences can shop on the spot. Already, brands can overlay ads on replays in live sports. We need to embrace this period of variety and experimentation rather than suffocate it with talk about standards.