Biographical Information

Articles for John Cobb

The next generation of sport fans isn’t where you think they are

Live sport remains one of the biggest draws in TV advertising as both TV and the sport fan evolve. We've reached a point where the next generation of sport fans may not even align with the image of the traditional cord cutter or streaming viewer when it comes to engaging with their teams. In fact, they may not even watch the games in full. These passionate fans are engaging with the content and conversation that happens around sport, and this shifting dynamic means advertisers need new strategies for reaching this audience.