Biographical Information
Claire-Hélène Demarty
Senior Staff Scientist, InterDigital
Claire-Hélène Demarty is Senior Staff Scientist at InterDigital.
Articles for Claire-Hélène Demarty
Quality over Quantity: The role of Pixel Value Reduction in Delivering Energy Savings for the Video Industry
05 Aug 2025
To step up efforts to mitigate the environmental impact of video, the industry will need to rely on advanced sustainable solutions. One such technology, Pixel Value Reduction (PVR), has been pioneered by InterDigital and can yield substantial energy savings, particularly when it is used during significant cultural and sporting broadcasting events. That's because PVR solutions balance the ability to reduce the pixel brightness of an image (in other words, the amount of energy consumed) while optimising the perceived visual quality to the viewer.