Biographical Information

Articles for Greg Joseph

Winning the World Cup Means Winning the Moments Around It

The World Cup's return to the U.S. will be defined by moments, whether it's a last-minute goal, a watch party with friends, or a casual fan tuning in for the first time. While the event brings global scale, its impact is deeply personal and local. For marketers, the opportunity isn't just to be part of the event, but to connect with how those moments unfold in people's lives.

Live Sport Isn't Just for Legacy Brands Anymore

It's never been easier for brands of all sizes to reach highly engaged audiences through live sport. Here's why it's a game-changer for brands looking to show up on match day, no matter the size of their budget.