Articles for Viktor Zawadzki

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Biographical Information

Viktor Zawadzki

VP Platform Partnerships, Adlook

Victor Zawadzki is VP Platform Partnerships at Adlook.

Articles for Viktor Zawadzki

Why CTV CPMs are slumping – and what the ecosystem must do about it

16 Jul 2025

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.