Biographical Information
Viktor Zawadzki
VP Platform Partnerships, Adlook
Victor Zawadzki is VP Platform Partnerships at Adlook.
Articles for Viktor Zawadzki
Why CTV CPMs are slumping – and what the ecosystem must do about it
16 Jul 2025
The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.