Articles for Viktor Zawadzki

This website uses cookies to improve your user experience. By clicking the checkbox on the right and continuing to use this site you consent to the use of cookies on your device, as described in our cookie policy. Parts of this website may not work as expected without cookies. To find out more about cookies, including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

SUBSCRIBE FREE to Streaming Media's European edition magazine - your insider guide to the people, tech, and trends driving Europe’s streaming revolution.

Biographical Information

Viktor Zawadzki

VP Platform Partnerships, Adlook

Victor Zawadzki is VP Platform Partnerships at Adlook.

Articles for Viktor Zawadzki

Why CTV CPMs are slumping – and what the ecosystem must do about it

16 Jul 2025

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.