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Biographical Information

Lital Aharon

Sr. Account Manager, Zoomd

Lital Aharon is a Senior Account Manager at mobile user acquisition platform Zoomd, a public (TSXV: ZOMD), global, performance-driven, mobile-first digital marketing company, where she works with content, app, and game developers on user acquisition campaigns for clients relying on subscriptions as a revenue source.

Articles for Lital Aharon

How Subscriptions Increase Revenue and Improve Customer Engagement

The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to subscription-based business models is being driven by advancements in technology, customer needs, economic outlook, and the business advantages of this business model.