Mobile Video to Become €12.6 Billion Market in 2015, Says Idate
Market analysis and consulting company Idate has released a report on cellular mobile video which forecasts skyrocketing growth through 2015. A €4.3 billion market last year, Idate sees that growing to €12.6 billion in the next four years.
While the United States and Japan top the world market in cellular video traffic, the report shows that Italy leads the way in Europe, followed by Germany. Heavy use in Italy is attributed to attractive content, such as championship football, inexpensive cellular plans, and the ability to pay for service by the week, not just by the month.
"The global mobile video market (cellular networks only) was worth an estimated €4.3 billion in 2010, and forecast to reach €12.6 billion in 2015, which translates into a compound annual growth rate of 24 percent for the period. The increase is even more impressive when looking at traffic volume (i.e. number of video minutes) which is due to rise at an average annual rate of more than 80 percent over the next five years. OTT (over-the-top, i.e. online) traffic accounts for the majority of video viewing time on mobile networks: 60 percent in 2010, and increasing to 70 percent in 2015," says project manager and senior consultant Samuel Ropert.
The report is available in English or French as a downloadable PDF for €3500 or as a printed copy for €2900.