Tremor Media Goes After European Ad Sales
While it's not new to the European market, online video ad network Tremor Media has plans to greatly increase its efforts there. The network launched in the United States in 2005 and in Europe three years later. Now it plans to capitalize on those extra years of experience by building up its ad network in Europe.
A major part of the effort is promoting Dan Ruch, the company's senior U.S. business director, to vice president Europe. In his new role, Ruch will relocate to London, spending half his time there and half in Munich.
Europe's online ad market is small and crowded, Ruch says, but he believes Tremor has experience that the others lack. He's confident that his team will deliver better service, price, scale, and performance.
One of the company's strengths, he says, is the vChoice ad format, which delivers a short teaser video and then gives the viewer the option of interacting with the content. Built on the company's Acudeo platform, Ruch says the ads deliver strong results.
"We're finding that engagement rates are absolutely through the roof with this format," Ruch says.
In his new position, Ruch will act as an evangelist for Acudeo, promoting it to help monetize online video. Tremor's London and Munich teams are also gaining new sales managers.
"The goal is to leverage innovation and expertise in the U.S. market to help take Tremor's business to the next level," says Ruch.
Interactive ad had high engagement rates and showed what features the viewers were interested in.
Called vChoice, the format includes a menu of clickable options after a short teaser.
Tues., June 2, by Eric Schumacher-Rasmussen