Dailymotion to Relaunch in June, Emphasizing Premium Content
How does a video sharing site compete with the behemoth of YouTube? For Dailymotion, the answer is emphasizing premium content.
According to reports, Dailymotion is planning a major relaunch for June, one that will serve premium videos in a curated feed and downplay user-generated clips. "We want to highlight the 'daily' in Dailymotion," Maxime Saada, the company's CEO, told Variety. The relaunch will also highlight live events, and is intended to appeal to viewers age 18 to 49.
The relaunch won't happen on all platforms at once. iOS and Android app users will see the changes first, along with Apple TV owners. It will then spread to Google Chromecast and Microsoft Xbox devices, followed by Android TV boxes and Sony PlayStations.
The company will continue to accept and stream user-generated videos, but won't highlight them. The site doesn't monetize user-generated clips, which should help advertisers feel more secure.
Dailymotion has a reputation for being friendly to pirated content, but it's trying to change that. Since Vivendi took a 90 percent share of the company in June 2015, it's been working to remove infringing and sexual material. It remains to be seem if the site has done enough to attract premium partners: So far, only Universal Music Group is listed as a content partner, and it's owned by Vivendi. The clean-up isn't happening quickly enough for some: In January, the Moscow City Court banned Dailymotion nationwide for not acting on repeated charges of infringement. The court directed Russia's ISPs to block access to the site.
Related Articles
WebRTC and peer-based content delivery allow Dailymotion to offload expensive hardware and bandwidth costs while improving video quality and service. Other streaming media publishers should take note and follow suit.
30 Nov 2016
Streamroot says its P2P tech cuts CDN use by 90 percent while improving performance. But can it deliver for one of the world's biggest video sites?
26 Oct 2016
Some of the web's biggest sites escape without paying their share, French politicians believe. The YouTube tax clears its first hurdle.
18 Oct 2016
Over a year in the making, the new player offers Flash and HTML5 feature parity, and scores with accessibility offerings.
11 Aug 2015
Orange finds a European partner for Dailymotion. Vivendi will use the site to promote Canal+ and Universal Music Group properties.
01 Jul 2015