BBC Store Debuts, Encourages Viewers to Create Digital Libraries
In this world of subscription video services and always-available content, do people still want to own personal libraries of TV shows and specials? The BBC is hoping so. Today, the BBC launched BBC Store, where shoppers can buy digital copies of BBC programmes. The store is open to anyone with a U.K. credit or debit card, with TV episodes going for £1.89.
Purchased programs can be watched through the BBC iPlayer. They'll appear in a new area called My Programmes. Shoppers can access the store through a web browser or through the iPlayer. For offline viewing, shoppers will need to download the BBC Store Downloader on a Windows or Mac computer. The BBC says that phone and tablet apps will be coming soon, but didn't offer a timeframe.
Shoppers will be able to purchase many programs the day after they air. The store will include some exclusive content, such as Top Gear: The Races, a special where Matt LaBlanc narrates favorite moments from the show's racing history. Shoppers will also get first access to a special called Top Gear: Greatest Hits.
As a limited time offer, shoppers registering with the store can get 25 percent off their first purchase. BBC Store is run by BBC Worldwide, the BBC's commercial arm.
With a mix of archived content from various networks plus original series, the BBC hopes to stand up to more established subscription services.
In a move to compete with OTT services such as Netflix and make the organisation more nimble, BBC is embracing digital-first, including an "object-based" approach to its video workflows
BBC Director General Tony Hall proposed a Netflix-style business model for iPlayer as part of sweeping changes that include children's version of iPlayer and online BBC Newstream to replace 24-hour news channel
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