Zeebox and Vizrt Partner to Bring Second Screen Content to TV
Audiences have quickly gotten used to second-screen experiences that bring them contextual information for the shows they're watching. Now, a partnership between Zeebox and Vizrt will actually let them contribute to those shows.
Zeebox creates a leading second-screen app for the living room, while Vizrt has created Social TV, a solution that visualizes social media data. The two together let Zeebox-using TV watchers participate in real-time with favorite shows, then have those aggregated results fed instantly to the broadcasters.
“People have always wanted to participate in TV shows," says Anthony Rose, co-founder and CTO of Zeebox. "Once upon a time, viewers’ letters would be read on screen, then you could text in messages, then you could tweet at the show. The Zeebox/Vizrt integration takes that to the next level, providing broadcasters and program makers with a wide range of creative ways to incorporate audience participation in TV shows. From talent and games shows to news and comedy programs, broadcasters can now engage with their viewers and bring audience participation directly into the show in a way that wasn’t previously practical.”
While the two companies haven't announced partners that will use the audience-sampling product, they note that broadcasters can now create polls, votes, and other real-time information requests, creating new types of broadcast entertainment.
One of the best known companion second-screen apps has a new name and a new focus. Beamly offers celeb-driven news and discussions.
Tablets and mobile devices are playing a central role in the age-old battle to own the consumer, but technical and behavioural challenges remain.
A suite of social media-savvy tools lets broadcasters harness user-generated comments or create their own.
Sky will integrate Zeebox platform into its own mobile apps; also takes a 10% equity stake in Anthony Rose's company