Zeebox Becomes Beamly, Offers an All-Day TV Experience
Companion viewing apps haven't taken off like the industry thought they would a few years ago. While viewers love to tweet during their favorite shows, dedicated social apps haven't seen much traction. That's likely why U.K.-based app Zeebox has rebranded itself Beamly, and is now pursuing a different strategy for a targeted demographic.
Beamly is meant to provide an all-day experience, and not only be used while watching TV. Users can follow their favorite stars, chat in TV rooms, and get recommendations from a personalized guide.
The app is pulling in some star power for this release, with 100 celebs -- such as YouTube personalities Tyler Oakley, Sawyer Hartman, and Kalel Cullen-- hosting their own TV rooms. Kandi Burruss of "The Real Housewives of Atlanta" will join in the coming weeks.
In a statement about the rebranding, CTO and co-founder Anthony Rose noted that two-thirds of Zeebox's users were female and many were 16- to 24-years-old. Beamly is aimed squarely at that demographic.
Beamly lets users find and follow others with the same TV interests. Rose says that when users follow other users their usage grows 9 times to over 21 visits per user per week, and to over 500 minutes per week.
Broadcasters can now instantly poll their viewers or have them vote on an outcome through a tablet or smartphone.
Sky will integrate Zeebox platform into its own mobile apps; also takes a 10% equity stake in Anthony Rose's company