Western Europe Will Add 101 Million Subs by 2025
Western Europe will have 191 million SVOD subscriptions by 2025; more than double from 90 million at end-2019, according to a new study by Digital TV Research. About 35 million subscribers will be added in 2020 alone, with the COVID lockdown having a major effect.
Netflix will remain the largest platform, with 68.49 million paying subscribers expected by 2025. Despite adding 25 million subs between 2019 and 2025, Netflix will lose market share.
Disney+ has made a strong and immediate impact, given its brand recognition, low price and impressive content line-up. Disney+ launched in the remainder of Western European countries this month.
Simon Murray, Principal Analyst at Digital TV Research, said: "Disney+ will have a huge impact. However, we have downgraded Disney+ since our last forecasts in April. After strong early take-up and based on its June results, subscriber growth will decelerate rapidly. We have increased our forecasts for the ‘other’ category due to the wave of launches due from the likes of Hulu, Paramount+ and Peacock."
The complete Western Europe SVOD Forecasts report is available from Digital TV Research.
[Editor's note: This is a lightly edited press release.]
As more OTT services begin to look to the region as an expansion point, CEE's SVOD subscriber base is projected to grow over 60% from 2020 to 2022, primarily driven by Netflix. This strong growth is forecast to continue into the future, supported by the launch of new services including SkyShowtime and the steady improvement of broadband availability.
Disney+'s catalog including Pixar, Marvel, and Star Wars propelled the service to a 16.8% market share in its first month, just behind Netflix and Amazon Prime Video.
Already wilting under the Death Star orbit of Netflix and forewarned of further competition landing from US studios, Europe's broadcasters have drawn up plans to defend their position.