Videoplaza Introduces Two Interactive Video Ad Formats
London-based video ad management platform Videoplaza has introduced two interactive formats designed to give greater options to advertisers. The new formats, VP Takeover and VP Ad Selector, go beyond standard pre-roll offerings, the company says.
VP Takeover makes the video ad more like a television spot, as it takes over the full screen when playing.
VP Ad Selector gives viewers the option of which ad they want to see. Advertisers can present a range of two to six options to choose from.
Videoplaza promises that both formats can delivery stronger results for advertisers. It notes that while most online video advertising spending is currently focused on known formats like pre-rolls, overlays, and companion ads, publishers and brands looking to differentiate themselves are increasingly turning to interactive formats.
"The standard formats are understandably dominating the market, however, increasingly publishers want to differentiate," says Sorosh Tavakoli, CEO of Videoplaza. "As a platform provider we want to empower our clients with a comprehensive solution that lets them tailor the best offering for their advertisers, be it standard or premium formats. Looking across our client base and the market we believe the opportunity for premium formats will more than double next year."
Offering results from its research report, Videoplaza highlights the changes still to come for online video advertising.
While video viewing on devices is increasing, advertisers aren't reaching the increasingly fragmented audience.
Platform lets publishers keep their workflows simple while serving campaigns across devices.
The ad management platform expects half its traffic to come from non-PC devices by 2012.