Videoplaza Gains $12M Investment to Fund International Growth
Ad management platform Videoplaza has received US$12 million in fresh investment from Qualcomm Ventures and Innovacom to tap the global TV advertising market it values at US$160 billion.
The funding is on top of that already invested by Creandum and Northzone, and will be used, states the U.K.-based company, for international growth and product development.
In the last year Videoplaza says it grew its international client base and delivered five times greater ad serving volumes.
Existing clients include Swedish commercial broadcaster TV4, fellow Swedish broadcaster Kanal 5, Dennis Publishing of the U.K., French commercial broadcaster M6, Spanish newspaper group La Vanguardia, France Telecom-owned ad network Unanimis, and rights management house My Video Rights.
Although just eight percent of the company's traffic was generated from non-PC devices last year it predicts that around ten billion connected mobile devices will be in the world market by 2020, and says it wants to help media owners monetise their video content efficiently, regardless of where it is consumed. Indeed by 2013, Videoplaza expects more than half of its traffic to come from non-PC devices.
"Not only have Videoplaza managed to sign up a large and high profile client base, their technology is at the heart of the monetisation strategy for these broadcasters and premium publishers," says Bruno Dizengremel, partner at Innovacom.
"Our investment in Videoplaza reflects the importance we place upon developing revenue-generating opportunities across the new IP-delivered TV. Technology platforms will be increasingly important achieving this."
In December, the company partnered with ad format specialist Innovid and launched interactive formats VP Takeover and VP Ad Selector to address demand for premium ad formats beyond standard pre-roll and overlays.
Videoplaza is headquartered in London with offices in Berlin, Stockholm, Paris, Madrid, and Singapore, but not as yet in the U.S.
Offering results from its research report, Videoplaza highlights the changes still to come for online video advertising.
While video viewing on devices is increasing, advertisers aren't reaching the increasingly fragmented audience.
Publishers have the option of taking over the full screen or presenting viewers with a choice of ads.