VideoElephant Launches, Offers Fully-Edited Video News, How-Tos

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VideoElephant, an Irish start-up still in beta, has launched offering a different kind of video stock house. While a traditional stock house sells clips that can be used in video production, VideoElephant sells fully edited short-form videos on a variety of topics, including business, celebrity, and travel.

The site grew out of a $1 million venture capital funding investment from ACT Venture Capital and Enterprise Ireland. Buyers can shop the 50,000 item library and preview full watermarked clips. Videos range in price from $50 to around $250, with most in the $100 to $150 area. VideoElephant gets content from a variety of providers, including ABC, National Geographic, and VideoJug. The company keeps a 30 percent commission on each sale.

Buyers are free to advertise on the videos and keep all of the revenue. VideoElephant offers bundles for sites with high video needs. Bundles might include multiple cooking videos on a common theme, or a group of science videos on the same topic. Additionally, the site offers feeds that provide fresh content daily in various news genres.

The advantage to working with VideoElephant, says founder and CEO Stephen O'Shaughnessy, is that buyers can access premium videos quickly without negotiating with multiple providers. Sites that need extra video content to satisfy viewer or advertiser demand should give it a look.

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