Viaplay Selects Envivio for Live Streaming to IP

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Scandinavian online TV service Viaplay announced today that it's working with Envivio to stream live video channels to its set-top boxes. Viaplay will use Envivio's Muse Live software-based encoders for the streaming. Envivio notes that his is one of the largest pay TV projects in Europe to send linear over-the-top video to set-top boxes.

Viaplay introduced its set-top boxes in April, letting customers see the company's content on a bigger screen. Viaplay content is streamed online using Microsoft Smooth Streaming, and can be viewed on computers or set-top boxes.

Viaplay is part of the Modern Times Group (MTG), a broadcaster with operations on four continents. Viaplay's OTT service complements the company's IPTV, cable, and satellite offerings, the company says.

"We constantly strive to develop our service, and offering Viaplay on streaming STBs is part of our strategy to ensure that the widest possible audience is able to access our content in the most convenient way," says Niclas Ekdahl, CEO of Viaplay.

Envivio's president and CEO Julien Signès noted that broadcasters no longer need to use separate solutions for traditional TV and online content distribution, and that IP is going mainstream. Envivio is based in South San Francisco, California, and has offices in France, England, China, Singapore, and Japan.

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