TV Genius Looks to Twitter to Measure Viewer Engagement
The TV search and recommendation company TV Genius unveiled an audience measurement system today that collects data from the social networking platform Twitter. The system examines tweets to give broadcasters a deeper look at how their programs were received by engaged viewers.
TV Genius's Twitter results list the top 20 U.K. shows that were tweeted about for the previous 7 days. Users can click on a show to call up recent tweets, a summary of the program, and a graph displaying the number of tweets sent for recent episodes of the show.
The service, called Social TV Statistics, is freely available on the site. It also lists the maximum daily tweets a show has received that week, the maximum hourly number of tweets, and the average daily number of tweets for the week.
TV Genius will license the Twitter analysis tool to content owners and TV operators who want to build social discovery tools into their own devices. The company currently powers recommendation features for the ITV Player app on Facebook.
"There is no doubt that Twitter is complementing the TV viewing experience and our own research has shown that new media is increasingly having a direct effect on content discovery as people tune into social graph," said Tom Weiss, CEO of TV Genius.
"TV viewing figures tell us a lot about which shows are the most popular, but they do not give any indication towards people's opinions and levels of engagement. If they are tweeting about a show, we know they are engaged and that it is relevant to them and not just playing in the background. Our new analytics service enables operators or content owners to learn more about their programming and make strategic decisions based on the knowledge they receive," adds Weiss.
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