StreamUK Partners with Adswizz for Targeted Ads
StreamUK, creator of the StreamMP online media platform, has announced a partnership with Adswizz that will integrate the ad company's targeted advertising offering into StreamMP.
The integration will offer targeted ad opportunities for video and audio content, and lets StreamUK's customers earn additional revenue from their libraries. StreamMP is used by such businesses as Liverpool FC and Argos TV.
"The ingenious demographically-targeted advertising and seamless ad insertion capabilities at Adswizz really do match up to today's monetization demands. This partnership won't only make it easier for our clients to capitalize on their content but it will also bring innovation to online advertising engagement in 2012," says Joe Bray, CTO of StreamUK.
StreamUK debuted the StreamMP platform in December, 2010. It uses Level 3 as a content delivery network and it built on Kaltura's online video platform. It replaced the company's previous VMS 2.0 video management system.
Founded in 2001, StreamUK offers a suite of products for encoding, webcasting, and streaming.
Adswizz has offices in California and Europe. It delivers advertising solutions for online audio and video, and has made strong inroads with the online audio and radio industries.
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