Red Bee Media New Name for Ericsson Broadcast and Media Services
Ericsson has renamed its Broadcast and Media Services business worldwide as Red Bee Media, starting today, and also converted the division into an independent business, although one owned by Ericsson. Red Bee operates in the U.K., U.S., Sweden, Finland, Germany, France, Spain, Netherlands, United Arab Emirates, and Australia.
As for the reason, Steve Nylund, Red Bee's CEO, says adopting this brand will help position the company as an independent and agile media services provider. As Nylund points out, Red Bee has "a long and rich heritage": Red Bee started as a media services company in 2005, offering media asset management, digital video publishing, metadata services, multilingual services, and more. Ericsson acquired the company in 2013, making it part of Ericsson's Business Unit Global Services and using its assets to help grow in the broadcast services market.
Today, Red Bee Media delivers over 2.7 million hours of TV programming to viewers worldwide, offering nearly 600 channels in over 60 languages. It also provides captioning for over 230,000 hours of video, 100,000 hours of that for live content.
“We looked at not only our vision and strategy for the future but also what we, as a business, now stand for," Nylund said. "It will provide the basis for our business, our people, and our clients to unify around a shared identity that represents our purpose, brand positioning, and values.”
Linear playout specialist adds OTT to its armoury and shows off capability in live remote production
13 Sep 2019
While standard definition video streaming is now the norm, improved networks and new video experiences will change that.
27 Nov 2018
The video delivery solutions unit found a new majority owner in January, and today it takes on a new name and identity.
10 Jul 2018
Ericsson takes a minority share in newly independent Media Solutions, while continuing to try to improve revenues for Red Bee Media.
31 Jan 2018
By 2020, half of all TV and video viewing will be done on a mobile screen. Look for mobile video traffic to grow by 50 percent each year.
28 Nov 2017
The communications giant wants a bigger part of the broadcast services market, noting that mobile video is growing by 60 percent each year.
01 Jul 2013
The company has also created the U.K.'s first digital audio watermarking app, enabling interactive second-screen viewing.
26 Jan 2012
Media management giant signals a shift from getting content online to helping viewers find it.
03 Aug 2011