Parks Names 5 Trends That Will Shape the Future of Online Video
After examining how content creators are using online video to tell their stories and reach audiences, the researchers at Parks Associates have released a white paper identifying five trends that will shape the long-term success of the global video marketplace. Those five trends are:
1. Viewers want the chance to interact with content.
2. For content creators, the next big revenue opportunity is global, IP-based video services.
3. Live TV is alive and well, but it's shifting to a variety of connected devices.
4. Viewers expect a variety of content and new experiences.
5. For the success of video services, artificial intelligence (AI) will play a significant role.
“Increased viewing on connected devices, emerging OTT services, and struggles by traditional players in a new video marketplace are all changing the value chain in content creation,” notes Brett Sappington, senior director of research for Parks Associates. “Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the future of video production and delivery.
"There are multiple challenges in infrastructure, formatting, and interoperability, but many disparate content owners, from NFL teams to late-night talk shows, are experimenting with video apps, live streaming, and other IP-based systems in order to reach connected audiences.”
The final story on global video hasn't yet been written, Sappington adds. While some players—such as Netflix and Amazon—have the lead right now, there are still opportunities for new players.
For more on the five trends, download Top 5 Video Trends in an IP-based World for free (registration required).
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