Miniweb Partners with Brightcove, Brings Video to Connected TVs
Brightcove's customers now have a new outlet for their videos, as the online video provider has partnered with Miniweb, a London-based connected television platform.
That means more eyeballs with little effort. Brightcove's customers will be able to add their content to Miniweb's platform with little work, where it can be seen on over-the-top (OTT) connected boxes.
Miniweb emphasizes that being part of a media platform is a better choice that creating a standalone app. For one thing, the content will be available on any Miniweb-supported connected TV device. Viewers get tools for global search, recommendations, and social networking. The platform also allows for the collection of micropayments, so you have the option of charging for your work.
"Miniweb's partnership with Brightcove combines the benefits of Brightcove's online video platform with Miniweb's advanced technology solution for Internet video on TV," says Jerome de Vitry, Miniweb's CEO. "Brightcove recognizes the importance of OTT video to the developing connected TV market and we are really pleased to be working together to offer their customers an easy solution to reach TV audiences and generate new revenue streams from connected TV."
"We are pleased to add Miniweb to the fast-growing Brightcove Alliance partner program, which provides a wide range of value-added solutions and services to our customers around the world," says Cameron Church, technical channel director for EMEA at Brightcove.
Earlier this year, Miniweb announced partnerships with Turkey-based Vestel Electronics, which has 25% of the European market share for digital receivers, and Eurosat, which makes HD Freeview set-top boxes.
The New York Times and Time already plan to take advantage of Brightcove's HTML5 offering