Disney+ Is the #3 SVOD Service in the UK, According to Omdia Survey
Disney+ didn't launch in the UK until March 24, but within a month it became the third most-popular SVOD service in the region, according to research from Omdia. The service—which boasts Disney, Pixar, Marvel, Star Wars, and other blockbuster properties—had achieved a 16.8% market share by the end of April, with 4.3 million subscribers.
It's still well behind the top two SVOD services. Netflix leads the way with 58.4% market share, and Amazon Prime Video holds 46.9% market share. Still, Disney+ leapt ahead of NOW TV, Apple TV+, and others.
“Disney+ arrived in the U.K. just as COVID-19 social distancing and quarantine measures commenced,” says Maria Rua Aguete, senior research director, video, TV and advertising for Omdia. “Streaming services like Disney+ and Netflix have become the biggest winners during the lockdown as consumers have sought new entertainment experiences to keep themselves entertained. The content and user experience offered by these services have proven to be their key differentiators. In particular, the current catalogs offered by these services have become increasingly alluring to viewers, given than the pandemic has halted production of new video content.”
Disney+ has also quickly moved into the top tier of SVOD services elsewhere. It's the #4 service in the United States, with a 25% market share. Netflix remains on top with 60%, followed by Amazon Prime Video at 47% and Hulu at 29%.
Omdia (the result of the recent merger between the research divisions of Informa Tech and HIS Markit) conducts an online survey twice annually to examine consumer behaviour. The full report is available for download for a fee.
Disney+, Netflix, and Amazon will lead the way outside of China, where Tencent will grow to almost 100 million subscribers
Netflix will lose market share despite adding 25 million subs in the next 6 years, says Digital TV Research.
Disney+ has helped SVOD revenues continue to rise on a steady pace, while COVID-19 has temporarily stunted AVOD's growth
The SVOD market is already crowded. Do new entrants Disney+, Apple TV+, and BritBox have what it takes to give Netflix and Amazon Prime Video a run for their money?
Leaving Netflix behind, Disney is boldly charting new territory in the OTT space with its own streaming service and its purchase of 21st Century Fox, which includes Fox's stake in Hulu. What does it mean for the rest of the market?