Dailymotion Offers Automated Ad-Buying with Dailymotion Exchange

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Get targeted ads on Dailymotion faster. That's the promise of the Dailymotion Exchange (DMX) launched today by the video sharing site. Using real-time bidding, DMX lets ad buyers bid on the site's available inventory.

Using the exchange, buyers can bid on ads for desktop, tablet, phone, set-top box, and connected TV playback. They can bid for a specific type of content using the ten thematic collections of premium inventory curated by the site. They can also bid for a specific type of viewer, targeting by socio-demographic, behavior, and interests.

The exchange has actually been in operation since the beginning of the summer, with Dailymotion rolling it out to new global markets. It connects with most global demand-side platforms (DSPs), Dailymotion says.

LiveRail is the exchange's supply-side platform, linking automated buyers to the site's inventory. Krux, a company that specializes in analyzing viewer data, is the data management platform, collecting viewer data on Dailymotion videos.

"With four years of experience in providing programmatic video ads in different video marketplaces around the globe, Dailymotion Advertising is now providing a much more powerful offer with unique targeting capabilities," says Damien Pigasse, chief revenue officer for Dailymotion.

Dailymotion now streams 2.5 billion videos to 128 million viewers each month.

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